This week Research In Motion (RIM) announced that it will focus on its server technology as a way of creating more revenue.
In my opinion, any discussion of servers or smartphones is a prime example of low value thinking. The Blackberry handsets or the servers do not represent the higher value. The value exists within the services that those technology components support.
While RIM’s competitors relegate the blackberry device to status of a commodity item as far as smart phones go, this ignores the true value that RIM provides. Unlike the Google Android, or the Apple IPhone that simply allow cel phone users to make calls and send email, RIM also provides a secure message transfer service, enabled by its handsets, BES servers and subscriber services.
In my opinion, RIM should be trumpeting the utility of their secure messaging service, rather than focusing on promoting products (even servers) that are being viewed as commodity items. After all, many corporate clients buy blackberries, BES servers, and Blackberry service subscriptions for this specific reason, rather than relying on internet email which was never designed to be secure, or even provide authentication that the sender is who they say they are.