RIM, where is the value?

This week Research In Motion (RIM) announced that it will focus on its server technology as a way of creating more revenue.

In my opinion, any discussion of servers or smartphones is a prime example of low value thinking. The Blackberry handsets or the servers do not represent the higher value. The value exists within the services that those technology components support.

While RIM’s competitors relegate the blackberry device to status of a commodity item as far as smart phones go, this ignores the true value that RIM provides. Unlike the Google Android, or the Apple IPhone that simply allow cel phone users to make calls and send email, RIM also provides a secure message transfer service, enabled by its handsets, BES servers and subscriber services.

In my opinion, RIM should be trumpeting the utility of their secure messaging service, rather than focusing on promoting products (even servers) that are being viewed as commodity items. After all, many corporate clients buy blackberries, BES servers, and Blackberry service subscriptions for this specific reason, rather than relying on internet email which was never designed to be secure, or even provide authentication that the sender is who they say they are.

About Wayne McKinnon

Wayne McKinnon works with organizations to change their course of evolutions from extinct to distinct
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One Response

  1. Ruslan Askerov

    Hi Wayne,

    I completely agree with you that “value exists within the services that those technology components support”.

    RIM is a great company but I think, their core audience are Business Units (corporates, organizations and etc…), not a public. As Business Units, they more interested in enterprise level solutions and services and less in new phone models or designs. This is where the main focus should be. Having in hands manufacturing facilities, engineering and IT departments, RIM certainly can provide these services by enhancing both hardware and software.

    At the same time, one of major focuses should be Integration (software/hardware level). For example: As a corporate, I would like to have a solution/service that will allow me to securely work from my device with other systems (finance, document management systems and etc.) that already installed within an organization or, as another example, use the device as a single sign-on point when I need it…

    These are just examples. I don’t know all RIM’s corporate products, and they already might have something like this, but I strongly believe that RIM’s niche is corporate level services and solutions.


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