It is Friday again and here is this week’s representations of value that made me smile:
Heard in radio advert: “The convenience of a down town condo right here in the suburbs.”
The inference being that your new condominium apartment is close to home so that you don’t have to go all the way downtown to get there. Going downtown to get to work is already hassle enough.☺
Good marketers understand high value, even if it is imaginary. I hope yours is real…
